Copywriter opening at Inkle in Bangalore

Your responsibilities: 

•     Creating concise, eye-catching, and innovative headlines and body copy

•     Researching and organizing facts and sources

•     Consistently brainstorming and collaborating with team for new ideas and strategies

•     Building a following for brand on social media with creative work

•     Researching markets and industries to compare and create content that is innovative and original

•     Collaborating with campaign managers, creative team, and designers

•     Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)

•     Be willing to answer any questions posted by their readers.

•     Create content on e-books, podcasts etc.

•     Promote content on social media

•     Identify customers’ needs and gaps in our content and recommend new topics

•     Ensure all-around consistency (style, fonts, images and tone)

•     Update website content as needed

•     Edit content produced by other members of the team

•      Analyse content marketing metrics and makes changes as needed

•     Collaborate with other departments to create innovative content idea

Skill sets/Experience we require:

•     Proven work experience as a Content Writer, copywriter or similar role

•     Portfolio of published articles

•     Experience doing research using multiple sources

•     Familiarity with web publications

•     Excellent writing and editing skills in English

•     Hands-on experience with Content Management Systems (e.g. WordPress)

•     Ability to meet deadlines

•     Knowledge of digital marketing tactics, including SEO, email marketing and web analytics