Digital Strategist – Adobe Marketing Cloud, ROI Optimization – Immediate Hiring in Bengaluru

Job Description

About the Company

We are a leading company driving digital transformation and creating impactful digital experiences. We empower individuals, brands, and enterprises to engage meaningfully across channels. We believe in inclusion, innovation, and giving everyone the opportunity to grow.

Role Overview

As a Digital Strategist / Marketing Value Realization Strategist, you will focus on quantifying, communicating, and maximizing the value created by marketing initiatives. You will ensure that digital marketing efforts translate into measurable business outcomes and guide strategic alignment between marketing and broader organizational goals.

Key Responsibilities

• Define and drive marketing strategies that align with business objectives

• Analyze performance metrics (ROI, attribution models, KPIs) to assess marketing effectiveness

• Map customer journeys, identify opportunities for engagement, and optimize touchpoints

• Translate analytics and data into compelling stories and recommendations for leadership

• Work cross-functionally with product, sales, finance, and customer success teams

• Leverage digital marketing channels (SEO, PPC, content, social) and MarTech tools (HubSpot, Salesforce, Marketo)

• Lead budget allocation, optimization, and performance forecasting

• Drive transformation initiatives, adoption of new marketing tools or automation, and best practices

• Monitor market trends, competitive dynamics, and evolving customer behaviors

Required Skills & Experience

• Proven experience as a digital strategist or similar role

• Strong business acumen and strategic thinking

• Expertise in marketing analytics, attribution modeling, and performance measurement

• Hands-on experience with analytics and visualization tools (Google Analytics, Tableau, Power BI, etc.)

• Familiarity with marketing automation, CRM, and MarTech stack integration

• Excellent storytelling, presentation, and stakeholder management skills

• Comfortable leading change and operating in a fast-evolving environment

• Ability to interpret data, make decisions, and adapt quickly

Nice-to-Have

• Experience working in enterprise / SaaS / product / platform companies

• Knowledge of AI-based personalization and advanced marketing technologies

• Experience with budget planning in large-scale marketing operations

Work Location & Type

• Location: Bangalore, Karnataka, India

• Work Model: Hybrid / Onsite (as needed)

Suggested Salary Range (Bengaluru, India)

From the latest publicly reported data:

• Glassdoor reports an average Digital Strategist salary in Bangalore ranges between ₹4,50,000 – ₹18,00,000 annually.

• According to 6figr, the average for “Digital Strategist” is about ₹20,50,000, with typical range from ~ ₹15,00,000 to ₹45,80,000 per year.

• For Digital Marketing Strategist roles in Bengaluru, Indeed lists average salary around ₹7,19,845/yr

Given the senior and impact-oriented nature of this role, a competitive band to advertise will be:

₹15,00,000 – ₹30,00,000 per annum (all inclusive, depending on experience, team size, responsibilities, and bonus / incentive structure)