Swiggy Hiring Senior Executive – Marketing | Bachelor’s Degree Required

Swiggy, one of India’s leading food delivery and on-demand service platforms, is hiring for the position of Senior Executive – Marketing at its Bangalore headquarters. This role is ideal for professionals with a strong understanding of digital marketing and data-driven campaign management. Candidates must hold a Bachelor’s degree and possess at least 2 years of relevant experience in marketing or digital advertising.

Key Responsibilities

• Plan, execute, and monitor digital marketing campaigns on platforms such as Meta (Facebook, Instagram) and Google Ads.
• Analyze daily campaign performance to identify optimization opportunities and troubleshoot issues.
• Collaborate with internal teams including strategy, creative, design, and product to align marketing efforts with overall brand goals.
• Manage and update performance dashboards, tracking critical KPIs such as CTR, CVR, ROAS, CPL, and CPA.
• Generate weekly and monthly performance reports with actionable insights and recommendations.
• Support A/B testing initiatives across creatives, audience segments, landing pages, and bidding strategies.
• Oversee campaign setup, targeting, budgeting, and UTM tracking to ensure quality execution.

Skills and Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years of experience in digital marketing campaign management (extensive internships may also be considered).
• Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and data visualization tools (e.g., Google Data Studio, Excel).
• Certifications in Meta/Google Ads are a plus.
• Prior experience in a digital agency, E-commerce, or D2C brand is preferred.
• Strong analytical mindset with the ability to interpret data and drive actionable insights.
• Excellent communication skills and a proactive, collaborative approach.
• Ability to thrive in a fast-paced, target-oriented environment.

About Swiggy

Founded in 2014 and headquartered in Bengaluru, Swiggy has grown into India’s top platform for food and grocery delivery. The company operates services like Swiggy Instamart (quick commerce), Swiggy Dineout (restaurant reservations), and Swiggy Genie (local deliveries). Partnering with over 280,000 restaurants across 580+ cities, Swiggy continues to innovate and expand its offerings. In 2024, Swiggy went public, raising approximately $1.3 billion and achieving a valuation of $11.3 billion, cementing its position as a major force in India’s digital economy.